cebupacific
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작성일 23-07-02 23:16
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cebupacific
cebupacific
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cebupacific
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Ⅰ. Company Description
- General Information- Mission
Ⅱ. Situation Analysis
- Product/Service/Marketing- Current State
- Distribution Network
- Competitors
Ⅲ. Marketing
-The Problem-Marketing Strategies
Contents
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1. Company Description
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1. Company Description
-General Information
The airline was established on August 26, 1988, which grants franchise to Cebu Air, Inc.
As it is Philippine Airline, Cebu Pacific flies to 34 domestic destinations, and to 17 international destinations in 12 countries such as Taiwan, Bangkok, Hong Kong, Indonesia, Jakarta, Singapore, Thailand, and etc.
IATA
5J
ICAO
CEB
Foundation
1966
CEO
Lance Gokongwei
Hub airport
Mactan-cebu international airport, The Ninoy Aquino international a…(To be continued )
1) Train and Educate employees.
2) “All equal” corporate culture
3) Goal-oriented team players.
4) High quality equipment, facilities, and system.
5) CPV(customer perceived value)
6) Promo fare: If pre-purchase allowance online,
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다.