[경제경영] I POD marketing 事例 영문보고서 / I pod & I tunes content
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작성일 23-05-06 12:12
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Download : I-POD 마케팅사례 영문레포트.ppt
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I-pod & I-tunes contents Introduction I-...
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[경제경영] I POD marketing 事例 영문보고서 / I pod & I tunes content
경제경영 I POD 마케팅 사례 영문레포트 / I pod & I tunes content





I-pod & I-tunes contents Introduction I-pods Market share rate I-pod & I-tunes AD trip!! I-tunes Entering the Online Music Market http www.apple.com itunes - Potential of Online Music Market - Apple launches i-tunes contents April 28th 2003 - i-tunes charges $0.99 for one music download. I-tunes The Growth of iTunes - Compatibility between different devices PC, iPod, Cd, AppleTv - iTunes starts its contents in Windows OS large increase in sales - Cooperation with EMI, Universal, and Sony Music (33% -Apple iTunes, Music Recording Company, Copyright) - Market Share of Online Music Market - 26% by 2008 I-tunes I-pod & I-tunes Synergy Effect between i-Tunes and i-Pod - Hardware + Software - i-pod music only on i-tunes - Launch of iTunes - Increase in sales of iPod - Revenue from iTunes 9%(2004) - 50%(future) How to use I-tunes What makes i-pod different (product) Awesome design!! - Elegant Packing - Differentiate with other Elec...
I-pod & I-tunes contents Introduction I-...
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