Developing Marketing Strategies and Plans
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Developing Marketing Strategies and Plans
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Chapter 2. Developing Marketing Strategies and Plans
Marketing Management
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CONTENTS
Marketing & Customer Value
1
Corporate and Division Strategic Planning
2
Business Unit Strategic Planning
3
Product Planning
4
Critic
5
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Marketing & Customer Value
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Service !
Price !
Quality !
Value
Marketing & Customer Value
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The Value Delivery Process
Marketing & Customer Value
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Marketing & Customer Value
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The Value Chain
Marketing & Customer Value
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Case. Starbucks
Marketing & Customer Value
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The Value Chain
Marketing & Customer Value
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Core Competency
Marketing & Customer Value
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Case. Southwest Airlines
Marketing…(skip)
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Developing,Marketing,Strategies,and,Plans,기타,레포트
Developing Marketing Strategies and Plans
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