교보문고
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작성일 22-12-26 22:44
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Download : 교보문고.pptx
_SLIDE_1_
KYOBO BOOKS :
Crisis & Opportunity
12. 07
1
_SLIDE_2_
Contents
Market trend and Current state of Kyobo
with BCG Matrix
Problem recognition & Objective development
Strategy Formulation
corporate, competitive, and functional strategy
Summary
2
_SLIDE_3_
Contents
Market trend and Current state of Kyobo
with BCG Matrix
Problem recognition & Objective development
Strategy Formulation
Corporate, competitive, and functional Strategy
Summary
3
_SLIDE_4_
(mil KRW)
-3.3%
1. Market trend and Current state of Kyobo books
17.6%
27.9%
(mil KRW)
(mil KRW)
Yes24,Interpark,Aladdin
(mil KRW)
Korean book market
Shrinking
Maturing
Fast-growing
4
_SLIDE_5_
Yes24 established in 1999
1980
1990
2000
2xxx
Appearance of
Big Book-retail Chains
Bloody Price Competition
Growth of
Online Bookstores
?
e-Book
Decreasing number of small local boo…(To be continued )
Download : 교보문고.pptx( 19 )
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