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Mindful pricing

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작성일 24-05-17 15:25

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Mindful pricing , Mindful pricing기타레포트 , Mindful pricing
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Mindful pricing





_SLIDE_1_
“transforming organizations through value-based pricing”
Mindful pricing
_SLIDE_2_
INTRODUCTION
METHODS
FINDINGS
GROUNDED THEORY FINDINGS
DISCUSSION
LIMITATIONS
IMPLICATIONS FOR PRACTICE
& FUTURE RESEARCH
CONTENTS
_SLIDE_3_

1.INTRODUCTION

Three main approaches to pricing
Competition
-based
Cost-based
Value-based
Average adopted rate : 17%
(surveys between 1983 and 2006)
YET
_SLIDE_4_
INTRODUCTION
Semi-structured interviews with 44 managers
of small to medium size US industrial firms
revealed key characteristics.(5)
Historically, the literature is silent about
the consequences of alternative pricing orientations
on overall company performance
how organizational and behavioral characteristics
of industrial firms may affect adoption of pricing orientati…(drop)

2.METHODS

3.FINDINGS




Mindful pricing

Download : Mindful pricing.pptx( 58 )


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